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25 Tips for Effective Content Marketing


Whether you’re doing content marketing on your own or you have a dedicated staff that handles it, the process includes planning, research, implementation, distribution, promotion, and evaluation. This intricacy lends itself to imprecision and mistakes. Thus, we spend time in judiciously examining each step to minimize blunders — something we do in every type of work we do, be it finding influencers, social media promotion, or advertising.

  1. Write a clever, smart, and unique title. That’s how you grab your audience.
  2. Build authority. Write about and make videos about things you know in your niche. People are smarter now. They can cross-check sources and compare them with what you’re saying. So make fact-based claims. Only talk about topics you have significant knowledge about.
  3. Hone your expertise. There is still so much that you can learn in the industry you’re in. Talk to seasoned people in your niche. These people could be your influencers, too. Collect knowledge from different sources. Build experience.
  4. Hire content marketers. Even small businesses need help. At some point, you’ll have to abandon all marketing work and focus on developing your brand and growing your business. Content marketers can maximize the reach of your articles and blog posts. This form of marketing is integrated into related activities, such as SEO, influencer marketing, video marketing, and social media marketing.
  5. Have your own voice. Don’t copy someone else’s writing and speaking style. Give your own personal touch in your content. Your audience will begin to be familiar with your approach and begin to recognize your uniqueness.
  6. Exploit your unique points. It doesn’t matter that you’re in the same niche as others. Your brand has qualities that can make it shine. Highlight them.
  7. Survey your audience. You have social media channels for a reason. That is to recognize your audience’s preferences. This can be as easy as starting polls or as demanding as monitoring their social media behavior. Knowing what they want helps in creating targeted content.
  8. Talk to your customers. They like it when they talk to you. Conversations foster more meaningful connections. There is a reason why influencer marketing companies invest in conversations with clients and prospective clients. It’s about establishing relationships.
  9. Talk about your customers. Only a small fraction of your content pool should be about your brand. Most of what you will produce is content that is relevant to your audience. Occasionally, you have to write about them or feature a happy customer in a video.
  10. Content should have a purpose. Is it for influencer marketing? Is it for giving advice to people? Is it about announcing an upcoming product or event? Don’t just write an article because you feel like it.
  11. Write something that people want to read. You can write about influencer marketing statistics. Why not? You’re a digital marketer. You can explain its purpose in influencer marketing strategy. But your audience may like something else. That’s why we do 7, 8, and 9.
  12. Publish evergreen content. There are pieces that remain true whatever time of the year it is and whatever the trend is. People read about bathroom cleaning tips or relationship advice anytime.
  13. Furnish live content. Disposable, vanishing, limited-time, and live content is a popular trend. Live content invites live feedback and real-time consumer involvement that’s more organic and spontaneous.
  14. Think about social issues. How can your brand promote togetherness or acceptance or friendships despite political issues? Think about how you can relate your brand to current social, economic, and political events.
  15. Restructure and repurpose content. Change articles into infographics. Turn boring demos into flow charts. Create slideshows out of pictures. You’re not saying something new, just sharing good, old stuff in a fresh way.
  16. Be human. Don’t be a faceless, depersonalized talker of your brand. People will only scowl. If there’s one thing you can learn from influencers is they talk to their followers. Giving your brand a face and a unique voice and giving it a message in your customers’ language are the way to go.
  17. Make your audience be part of the process. Ask them what they want to know. Encourage them to share your content. Encourage them to write feedback.
  18. Feature an influencer. This is a great way to call their attention. It’s an initial step in influencer marketing. They most likely will reciprocate by giving you a plug and perhaps trying your brand.
  19. Encourage influencers to feature your content. Sometimes all you have to is ask. The ideal outcome of influencer marketing is your influencers’ organic brand advocacy. You’re not paying them, but they believe in your brand’s message and pass it on to their audiences.
  20. Make calls to action. Sometimes that’s just what you need to make your audience subscribe, follow, or buy.
  21. Post where your audience, advocates, and influencers are. If they’re not on Twitter, then you’re wasting time trying to build following, advocacy, and influencer marketing. Instagram and Facebook may be worth a try.
  22. Test your content on social media channels. Monitoring social media engagement allows crucial assessment of the effectiveness of your content. You want as many likes, shares, and comments. And whether you’re actively implementing influencer marketing, getting noticed by influencers is an ideal scenario. It means your content is extraordinary.
  23. Track revenue. Is your content driving people to your website? Is it converting audiences into customers?
  24. Quit creating content similar to those that didn’t work.
  25. Have fun! It’s not supposed to be all boring work.