Most marketers still use search engine marketing. We’re talking about 96% of marketers. Why not? Half of consumers do mobile search on search engines. Four in every five B2B purchase cycles start on the web. So it makes sense to incorporate search engine marketing to your overall marketing menu.
1) Promote content
Content may be king, but it doesn’t become king all by itself. You may have the best articles and press releases for your brand, but all of that is wasted without appropriate and adequate content promotion. What good is any article if no one gets to read it?
Content promotion helps your website. When you put your content out there, you’re driving people to your website or blog. In many cases, it’s not the best writer who gets the most visitors on their blog or site or social media channel. It’s the smartest and most prolific promoter that gets the advantage.
2) Hunt down bad backlinks
Backlinking remains an SEO practice. Whether you’ve resorted to bad link building practices or you hired the wrong SEO team in the past, you need to prune your backlinks. It can be tricky, but you just have to ask one thing. Which websites are your backlinks on? Links from good websites are generally good backlinks, while those from bad or malicious websites are probably just as bad as well.
3) Optimize your website or blog for search engines
On page optimization is still a crucial aspect of search engine marketing. This should be one of the first steps in building your website. You need to know keywords to rank your website for. That entails keyword research, something you have to do the moment you start a blog or a website. Keyword research is a whole topic on its own. The idea is to find the right keywords in your niche and optimize your site using these keywords. On page optimization involves strategic inclusions of keywords in your titles, subheadings, and body. The practice has changed through the years as Google keeps tweaking its algorithm to ensure it provides value and relevance to its users.
4) Optimize your website for speed
This is the job of your web designer. Loading times of your website affects your search rankings. More importantly, it affects user experience. People easily click away when it takes forever to load your pages. Ideal website loading time is less than 1.5 seconds. You can check different pages of your site for loading times. Make adjustments if your pages are loading too slowly. Sometimes it’s your graphics. At other times, it’s your server unable to handle a large amount of traffic.
Pages with authority can help other areas of your site or your other sites by linking to them, thereby sending traffic to these pages. It’s a practical way of making your entire website coordinated. Not only are you sending traffic to your other pages, but also are you making your website richer and more user-friendly.