You think you have to be a celebrity or a popular figure to be a social media influencer? Think again. There are different ways to gain followers on Facebook, Instagram, or Twitter. We can’t stress this enough. You don’t have to be a genius or super tech savvy or anything. You think that guy whose […]
What we say at Expaus is you should be an Instagrammer if you’re doing business. Why? Well, why not? Instagram is the hottest social media site today, and that remains true whether you’re an artist, a model, or an entrepreneur. Don’t stress yourself trying to be famous Fame shouldn’t be your goal. A lot of […]
It’s no longer a secret that influencer marketing is a hot strategy. Marketers are talking about it. Many companies have started wondering what it is and how they can initiate it. Early in 2016, we have seen a lot of marketers looking to increase their budget for this strategy to raise brand awareness. We’re talking […]
Did you you know that seven in every ten Americans have at least one social media profile? With more than 2 billion people on social media, it makes sense to invest a chunk of your marketing budget on social media. Why not? Collectively, it’s a growing empire, if we can call it those clumps of […]
Gone are the days when you can rely on bad content marketing for your brand. Article directories are dead. Link building isn’t what it used to be. Google constantly updates its algorithms, and these shifts that change the way companies do their SEO strategies. Much of what has been happening in the past few years […]
It’s been more than ten years since Facebook stole us from the real world and transported us into the interesting and diverse cyberspace. Today, social media is unlike it used to. It’s bustling. It’s hot. It’s where people, particularly the young ones, spend much of their waking time. Everyone seeks an opportunity to snap that […]
Eighty million millennials know exactly what to do online. They’re assertive. They have greater freedom of choice, and they choose what they want. And if there’s one more thing you have to know about this group of consumers is that they spend more than a trillion dollars each year. It makes sense to tap into […]
If you’re a marketer, you can’t ignore the value of social media in your campaigns. It’s impossible for any marketing campaign to succeed without the help of social media. Places like Facebook, Instagram, or Snapchat remain a hub for many people, an indication of the outright power of social media. You may be wondering why […]
Finding influencers is easy. You can find them on Instagram, Twitter, or Snapchat. But finding the right people who will send your brand’s message to big audiences is challenging. But while we think it’s challenging, we also think it’s worth noting what to look for. Their interests match the message of your brand Like we […]
These myths probably keep you from experiencing the full advantage of influencer marketing. Average people are not the only ones who are gullible. Even professionals are susceptible to fallacies and myths. We at expaus have talked to cynics, and they usually have three things in mind that keep them from dipping their toes in the […]
