Most people think one aspect of marketing is more important than the other. But we can tell you there is no single type of marketing that works effectively on its own. While we talk so much about social media marketing, we also can’t ignore the value of search engines in the overall anatomy of digital […]
You need to make your content useful to your readers, visitors, or audience. It doesn’t matter whether you’re a blogger, a novelist, or an entrepreneur. When you write to and for your audience you need to appeal to their sensibilities, preferences, and tastes. The basic rule in writing content is simple: Write that which is […]
We’ve said this so many times, and we will say it again. Social media marketing is still very effective in increasing brand awareness and customer acquisition. This form of marketing is not just about gathering your people on social media. The job is so much more than that. Create groups Creating groups is possible on […]
Improving your means of keeping your customers and reaching out to more audiences is something you should do if you want your business to thrive and grow. Improving your digital marketing strategy ensures you stay abreast with the competition. If you stay where you are, you’ll be left out by companies doing aggressive strategies. Update […]
More businesses are turning to Instagram for marketing opportunities. Instagram is not only filled with 500 million users but it also teems with activity. Average daily activity on this photo sharing site is 300 million. That means people on it are active. Marketing prospects are always favorable on platforms with greater activity because campaigns have […]
Let’s admit one truth. Much of the traffic we get nowadays come from social media. Thus, it makes a lot of sense to invest more time and resources in getting followers in social networks. Be concise Generally, social media channels, including Facebook, favor short messages. Why? People don’t have much time to read posts […]
Search engine optimization is pretty much still in the scene, still an important aspect of online marketing. All the companies you can see in search results employ a form of SEO, an intricate process to make your website rank high on SERPs. Part of this intricate process is keyword research. Just how do you go […]
Many of your customers use tablets and smartphones to check emails, search the web, chat with friends, share selfies, or pass information around. That is why companies invest more funds in mobile marketing. There are many ways to reach your customers on the devices they have at hand. Monitor site loading time on mobile Site […]
Most marketers still use search engine marketing. We’re talking about 96% of marketers. Why not? Half of consumers do mobile search on search engines. Four in every five B2B purchase cycles start on the web. So it makes sense to incorporate search engine marketing to your overall marketing menu. 1) Promote content Content may be […]
Utilizing digital technology and media is a smart move for any business, old and new, big and small. It doesn’t matter what industry you’re in. It doesn’t matter what your niche is. It doesn’t matter who your audience is. You will benefit from a digital marketing strategy for a number of reasons. 1) A strategy […]
