How to Become an Influencer
You think you have to be a celebrity or a popular figure to be a social media influencer? Think again. There are different ways to gain followers on Facebook, Instagram, or Twitter. We can’t stress this enough. You don’t have to be a genius or super tech savvy or anything. You think that guy whose YouTube videos reach a million views is a anything special. Most of these influencers are average Joes and Janes. But we can a thing or two from them.
Sign up on social sites
How can you become a social media influencer if you don’t even have something as basic as a Facebook account? Take celebrities, for instance. They’re on Twitter, Instagram, Snapchat, among other things. Don’t even think you’re too cool to be on social media. Think of people like Richard Branson, Bill Gates, Ryan Holmes, Tim Cook, or Harriet Gree. These are some of the top CEOs who use social media.
Whether one should blog or not to be relevant in social networks is debatable. But there are many reasons for blogging apart from simply being a potential influencer. Your blog is your content hub. That’s where much of your content comes from. That’s what you show people in case they need concrete evidence of your work. Your blog can make or break your reputation. So write amazing content all the time.
Social media is a place where things change quickly. You have to be there to observe those changes. What are people talking about? What are the trending topics? And how can you relate these trends to your brand?
Another secret to making posts that gain people’s attention is knowing exactly what they want and giving it to them. Post helpful tips and advice. People will love it when you can help them fix an everyday problem.
Sometimes even just asking your followers how they’re doing is enough.
This takes time. Don’t even think you’ll have ten thousand followers overnight. Remember even the popular people on Instagram of Twitter started with zero followers and had to work their way to where they are now. There are different ways to gain followers organically. One thing you shouldn’t do is buy followers. It’s easy to buy a thousand or 5 thousand followers or autolikes. But what you’re missing out on is real engagement and conversion. Paid followers don’t go to your sites or care to check out your brand.
Connect with your followers
Social media is all about connection. How you’re connecting with people in your network determines the health and growth of your network. The principle boils down to our human need to belong. Everyone wants to feel worthy.
In the early days of your social media presence, respond to each of the people who comment on your posts. That is the best way to show them how much you value their inputs.
Connect with other micro-influencers
Engage known influencers in your niche. No, don’t tell them to follow you. Post comments on their posts or blogs. Don’t promote your own social media pages in the comments. Just a nice, honest feedback or additional points will do. You might just drive some of their followers to your page as well.