You need to make your content useful to your readers, visitors, or audience. It doesn’t matter whether you’re a blogger, a novelist, or an entrepreneur. When you write to and for your audience you need to appeal to their sensibilities, preferences, and tastes. The basic rule in writing content is simple: Write that which is useful to your readers.
Have you ever read an article so informative and valuable that you stop everything you’re doing just to finish it? Have you ever read something that resonates so well with your values or sentiments that you are compelled to share it with your friends? Were you so moved by what you read that you decided to look up who the author was, what they do in life, and what their website is? This is what engaging content looks like. How do you write one?
Appeal to emotions
The best way to get your audience’s attention is by reaching them through their sentiments. People search for something because an emotion compelled them to. Think about why you search for a product or service online. You’re excited for your wedding or your child’s first birthday, so you looked up cakes and caterers. You’re worried about falling hair, so you looked up hair growth products. You’re scared of the mold problem in the kitchen, so you looked for professional mold remediation services.
Let your readers know what their feeling is normal and that they’re not alone. But, more importantly, let them know you can help.
Validate their concerns and issues
Your readers, followers, or audience want you to not only know their concerns but consider them as important life-altering issues that need resolutions. The mistake is to dismiss them as trivial. After all, they won’t spend their time looking up solutions if they think their concerns are petty.
Give easy solutions
People love easy and quick solutions. They want solutions they can do on their own. It’s counterintuitive to give user-friendly hacks to everyday troubles when you’re supposed to sell the solution you have. You have to help your audience. The favor does not only create a rapport between you and them but also helps you build authority and reputation. People begin to trust you when you show them you know what to do. When you do this often, you will slowly build your authority, and people will start coming over to your site or pages to learn more.
Share your personal stories
We love personal stories of success and learning experiences. You might want to project an impersonal image to your audience. That doesn’t build connections. Readers want to relate to you. Thus, you should relate to them by sharing your success story. Ask your audience to share theirs.