We love GIFs (acronym for graphics interchange format). They are already part of the social media culture. They entertain and educate people. Businesses have harnessed the power of these types of files in marketing. With the right strategy, GIFs can help your brand fly.
Why should you use GIFs in social media marketing?
- It means you’re trendy. Your audience love it when you’re in.
- GIFs are fun and witty. Your audience will love them.
- They add more context to your messages.
- They share emotions or humor more effectively than text and images.
- They can be shared around.
So here we go with smart ways to integrate GIFs into your social media campaigns.
Use GIFs to promote events
You can use a video clip to tell your audience about upcoming events. You can use a poster. But you can also use a GIF image, which really is like a cross between the two. Done properly, it can share more information than a tweet and is more creative than a plain Facebook post.
Feature your products
People may view videos of your products, but many of them don’t have much time to devote to them. Videos are rather demanding. You have to put on your earphones, so you can hear the sound. But there are times when that’s just impossible to do. When they don’t hear your audio, your video loses half of its value. One solution is to make GIFs instead. They’re lighter. They deliver the message much quicker.
Create animated data
Moving pictures catch our attention much more than still ones. Animations and moving graphics are effective advertising tools for the same reason. They catch out attention ur brains are wired to pay attention to moving stimuli. A chart with moving elements is more effective in delivering information than a plain, still chart, because your brain tends to pay more attention.
Be creative with instructional content
Whether you’re on Facebook, Pinterest, or Instagram, you can share content that sends a more compelling message than plain illustrations or diagrams. Instructional GIFs are not as popular as video clips or illustrated guides, but they are making their way into popularity by keeping things simple and digestible. Today’s average social media user wants information that is easy to grasp.
Make them look good
Choose good images, but make sure the file is less than 8MB. Do not crowd the GIF with text. Finally, see if the whole thing works. Ask friends or associates if it looks fine. What’s aesthetically pleasing to you may not be aesthetically pleasing to other people.