When a shoes business tapped a teen vlogger to host a YouTube event, the former gained threefold increase in sales. On top of that, it earned global recognition and became a household name. It’s not luck. It’s harnessing the power of social media influence. Companies have ignored small social media authorities and “celebrities” for so […]
We love influencer marketing because it takes your campaigns where SEO, content marketing, and social media marketing can’t. Obviously, things have changed in the digital marketing sphere. What used to work no longer works as effectively. Thus, every now and then we look for novel ways to get to audiences. Brands now invariably need the […]
A huge bulk of the market belongs to young people, the millennials. For many businesses, it is a challenge to market to these people, an initiative they can’t disregard because if they do they’re ignoring a big chunk of the market. But there’s more. Millennials are the most active people on social media. Thus, without […]
Marketing is all about influencing people, whether we admit it or not. When you put your brand out there, you don’t just want to show it to people. Instead, you employ approaches that make people buy it eventually. Social influencers are called such because they effect action, which is a hallmark of influence. They change […]
Our clients think it’s not enough to have a social media marketing or content marketing campaign. More and more companies are realizing the inadequacy of the commonly implemented approaches in digital marketing. People are hiding ads. They are also dubious about brands marketing themselves on social media. Does this mean we should just stop marketing […]
It’s now difficult to find successful brands on social media that didn’t work with influencers. We’re confident in saying that right now while you’re reading this companies are actively seeking influencers, people who are trusted authorities in their niches. Finding influencers and involving them in your marketing process is called influencer marketing. Businesses are doing […]
No one is a better influencer than a satisfied customer. Imagine exerting a little effort in influencer marketing because you have customers who naturally become your influencers. Satisfied customers voluntarily talk about your brand and encourage their followers to check it out. That’s the ideal scenario, isn’t it? Wait, what is an influencer? An […]
Social media sites are the hubs for different forms of marketing, including influencer marketing, which is becoming a popular way of increasing reach and engagement for your content. Two of the most important social media platforms in this case are Facebook and Instagram. If you’re a social media and influencer marketing newbie, you’re probably asking […]
Our clients who seek help in influencer marketing are marketers, entrepreneurs, bloggers, or companies. Most of them have business pages on Facebook. Some have Twitter and Instagram pages. But one thing they have in common is the misconception that social media success is all about followers. We, however, have rubbed elbows with so many social […]
Follower count is one of the most boasted about metric in measuring social media success of business pages. If you’re into influencer marketing, however, you do realize how less you look at following size than other variables like engagement and resonance. The numbers don’t tell the entire story, as influencer marketing research tells us. We’re […]
